WITH NEW ACQUISITION, TINDER GETS INTO ‘AUGMENTED REALITY’
To Jain, Tinder is augmented reality. The app’s entire mission is to enhance communication in the real, physical world. The goal isn’t to keep talking online— it’s to meet, connect, and stay in touch.
“Virtual reality, while it offers a tremendous new world for us to play in, is a different kind of social experience,” he says. “It’s one, I think, where you're more detached from the human connection we all seek.“
Tinder’s goal now is to augment that information, and help put into context; in other businesses this would be called “actionable information.” It’s figuring out how your friends might know each other, or the ability to know that someone else at the bar also really likes the 90s Nickelodeon cartoon Street Sharks. This information is valuable because you can make real-world decisions based on it. A conversation can start out of the blue, or a relationship can be strengthened.
They started talking about how Tinder’s scale could be used as a platform for Humin’s technology, and over the last four months decided to work together to merge ideas.
See the full story here: http://www.popsci.com/with-new-acquisition-tinder-gets-into-augmented-reality