philip lelyveld The world of entertainment technology

25Apr/16Off

Virtual Reality In The Music Industry Needs To Be A Tool, Not Just An Experience

Coachella-HM-OculusWould it be possible to create a VR experience around metadata, both to educate and inspire consumers and to empower creators? Behind every music file is a complex ecosystem of singers, songwriters, session musicians, producers, publishers and other stakeholders, and it may be more effective to visualize this ecosystem in a digital, 360-degree field of vision, rather than just talk and complain about it as many industry professionals often do. Rights holders could collaborate on visualizations and implementations of metadata to ensure not only that viewers are receiving the right information, but also experiencing (yes, inevitably bringing that word back) the information in a compelling way.

See the full story here: http://www.forbes.com/sites/cheriehu/2016/04/23/virtual-reality-in-the-music-industry-needs-to-be-a-tool-not-just-an-experience/#19f78a76308d

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