News Corp invests in ‘augmented reality’ business Plattar
Rupert Murdoch's News Corp has invested in a startup that aims to make augmented reality, well, more of a reality.
The startup, Plattar, has been spun out of Christchurch digital agency One Fat Sheep, which has previously created augmented reality games and apps for Hell Pizza, Frucor and ASB Bank.
Hell's game let players point their smartphone camera at a Hell Pizza box which then "opened" into an interactive 3-D map of Auckland, Wellington or Christchurch, at the centre of which was a Hell Pizza store, under attack from zombies which had to be destroyed.
Deans will run Plattar from Melbourne while his brother, Sebastian Deans, continues to develop One Fat Sheep in Christchurch.
See the full story here: http://www.stuff.co.nz/business/industries/79371504/News-Corp-invests-in-augmented-reality-business-Plattar