Aremi: The Magic of Gaia Lets Users Become Wizards Through Augmented Reality
Immersive Play (Immplay), a member of the Zynga co.lab accelerator, announced that it will release Aremi: The Magic of Gaia, its augmented-reality-supported magic cauldron toy, in limited quantities this holiday season, ahead of the product’s retail release in 2017. Aremi: The Magic of Gaia combines real-world toys with a mobile application, and will allow children to become wizards and create virtual potions.
Aremi: The Magic of Gaia features a real-world cauldron toy, which parents can fill with water to produce mist while their children create potions. In a recent demo with SocialTimes, Immplay co-founder and CEO Marco Carvalho compared the cauldron’s mist creation to a humidifier, making it safe for kids. The platform features more than 40 waterproof potion ingredients, which players will be able to combine in specific ways to create potions within the app.
Elsewhere, users will be able to create traveling potions, which will virtually transport them to another city or country. While users will be able to view their new surroundings through their device’s screen, players with a separate virtual reality headset, like the Samsung Gear VR, will also be able to experience the location through virtual reality.
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