NextVR is teaming up with music promoter Live Nation to offer hundreds of concerts in virtual reality.
Virtual reality producer NextVR has struck a deal with concert promoter Live Nation to broadcast hundreds of upcoming concerts in virtual reality. The five-year deal will kick off with a yet-to-be-announced event this summer.
"This agreement actually spans from what you might consider an intimate performance to very large music festivals," NextVR co-founder Dave Cole told Recode. The effort will begin with free events, with the possibility that some will be pay-per-view as the audience grows and technology matures.
Concerts are a good candidate for VR for another reason: There is really only one key spot where you want to be.
One of the advantages of the long-term Live Nation deal is that NextVR will be able to work with the musicians ahead of time, designing camera positions into their staging.
See the full story here: http://www.recode.net/2016/5/5/11634242/live-concerts-could-be-just-the-ticket-for-virtual-reality