The New York attraction is being called "Ghostbusters: Dimension" and will open on July 1st, just ahead of the film's July 15th debut.
It uses a VR headset powered by a supercomputer backpack to allow for untethered walking. Participants wear a haptic suit that tracks their movement and provides a sensory experience. Moving podiums, fog machines, and heat lamps give the VR world a physically convincing atmosphere. The sales pitch is that this is not just virtual reality, it's hyper reality, and all the reviews so far have testified to an experience that lives up to this moniker.
The company's business plan is to create entertainment centers around the world, small-scale versions of what it built in Utah powered by the same tech. ... If you go to see Star Wars in theaters and you love it, you can pay an additional $10 or $20 to spend 15 minutes actually walking around in the universe interacting with its characters and environment. Today it announced the launch of its first public experience, a partnership with Sony Pictures around its new Ghostbusters film.