Moosejaw Bets On Outdoor Retail With Virtual Reality App
The Moosejaw Virtual Reality App offers a unique experience,delivering breathtaking interactive landscapes filmed with 360-degree cameras in Moab, Utah. In a bold move, Moosejaw has put substantial development behind the project and is hoping to see 100,000 downloads to engage outdoor consumers in a whole new way.
Get the free app for your for iPhone now (Android version still in the works).
The VR ‘Experience’
Four virtual “experiences” are available through the app: rock climbing, trail running, backcountry hiking, and hangin’ by a river. (Spoiler alert: this one turns into a wacky dance party, in true Moosejaw fashion.)
The video is clear, the gear is high-end, and it truly makes you want to book a flight to Utah. For an even more immersive experience, grab a Moosejaw Google Cardboard (free at Moosejaw.com with any purchase), slide your phone in the back, and look through the lens at a three-dimensional southern Utah.
Gamification
Moosejaw gamified the experience by offering five questions on each video. Once you sign in, you’re able to enter the contest to earn badges and compete against others to win a $500 Moosejaw Gift Card and gear.
See the full story here: https://gearjunkie.com/moosejaw-virtual-reality-app