20Jun/16Off
Pioneering virtual reality customer center opened by AkzoNobel in the UK
The centrepiece, however, is the virtual reality installation, which gives retailers the chance to create and trial potential store layouts so they can instantly weigh up the impact, convenience and fit of different in-store display options before products hit the shelves.
The center is situated next to the recently launched Dulux Academy. Opened in March this year, the academy is designed to offer more than 4,000 people a year advanced training in areas such as product knowledge, application techniques and the essential principles of color, design and sustainability.
See the full story here: https://www.akzonobel.com/news_center/news/news_and_press_releases/2016/pioneering-virtual-reality-customer-center-opened-by-akzonobel-in-the-uk.aspx