Talking about the immersive nature of VR and the need to understand ‘presence’, a term used by enthusiasts to describe the sensation of really being somewhere else, Kelly said that “vision alone is no longer enough”, and that tactile response were 50% of the experience.
Finally he suggested that the commercial benefits and interests associated with VR were huge, and that the companies running the VR platforms would become the biggest in the world thanks to the huge amount of data they will be able to collect.