philip lelyveld The world of entertainment technology

23Jun/16Off

World’s first digitally playable book with Augmented Reality and 3D animation released

playablebook-inA Danish company has released the Hans Christian Andersen classic The Little Mermaid – A Magical Augmented Reality Book, where a 3D animated game universe pops out of the book’s pages when explored with a mobile device.

Many book industry experts insist that the technology is poised to define an new genre in publishing.

Books & Magic (Copenhagen, Denmark), a team primarily consisting of fathers, launched The Little Mermaid as a new children’s book genre that merges digital gaming and linear storytelling from a physical book. The book looks like any other book except it’s digitally interactive.

The colour images can be recognized by the app, which opens a three-dimensional window to the book’s universe, so the characters seem to “come alive.” Also, if the child listens to the details of the text, it’s easier to solve the puzzles in the digital universe.

See the full story here: http://graphicartsmag.com/news/2016/06/worlds-first-digitally-playable-book-augmented-reality-3d-animation-released/

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