Jake Zim, who was previously the senior vice president of digital marketing, will become the senior vice president of virtual reality, according to this week’s announcement. Zim previously worked on VR marketing for the company’s films, including a recent VR promotion for the new Ghostbusters movie coinciding with its release.
Sony SNE -0.12% noted in the announcement that Zim will develop a “slate of narrative VR content for the motion picture group,” but did not elaborate on what that content will be. Presumably, it will involve more marketing promotions similar to what it created for Ghostbusters.
See the full story here: http://fortune.com/2016/06/28/sony-pictures-virtual-reality/