philip lelyveld The world of entertainment technology

12Jul/16Off

Pokemon Go Is Driving Insane Amounts of Sales at Small Local Businesses. Here’s How It Works

Pokemon_Heroes_2003_03-cc_100058As Pokemon Go users traverse their towns in search of Pokemon, local stores, restaurants, movie theaters, and other businesses are capitalizing on this massive opportunity, driving huge amounts of foot traffic and conversions both with simple in-app purchases and creative marketing campaigns.

To start turning the ambulating gamers around you into your new best customers, all you need is to know how to play the game. Here's how:

1. Find Out if Your Business Is a Gym or PokeStop

2. Sit Back, Throw Down a Lure, and Enjoy the Show

3. Go Where the Pokemon Roam

See the full story here: http://www.inc.com/walter-chen/pok-mon-go-is-driving-insane-amounts-of-sales-at-small-local-businesses-here-s-h.html

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