As Pokemon Go users traverse their towns in search of Pokemon, local stores, restaurants, movie theaters, and other businesses are capitalizing on this massive opportunity, driving huge amounts of foot traffic and conversions both with simple in-app purchases and creative marketing campaigns.
To start turning the ambulating gamers around you into your new best customers, all you need is to know how to play the game. Here's how:
1. Find Out if Your Business Is a Gym or PokeStop
2. Sit Back, Throw Down a Lure, and Enjoy the Show
3. Go Where the Pokemon Roam
See the full story here: http://www.inc.com/walter-chen/pok-mon-go-is-driving-insane-amounts-of-sales-at-small-local-businesses-here-s-h.html