philip lelyveld The world of entertainment technology

14Jul/16Off

Retailers will soon be able to sponsor Pokemon Go locations

b1acd282bc9883dcef70f1ab7ce4973aRetailers can participate in the game by purchasing a Lure Module through the app that brings monsters to a Pokestop for 30 minutes—and presumably customers after those monsters. According to the New York Post, a New York pizzeria saw business rise 75% after it dropped a lure in the game for $10. Other restaurants are advertising that their locations happen to be Pokestops and Pokemon Gyms.

see the full story here: http://www.marketingdive.com/news/report-retailers-will-soon-be-able-to-sponsor-pokemon-go-locations/422636/

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