Absolut Vodka and Music Producer Deadmau5 Team Up On Virtual Reality
The marketing arm of vodka maker Absolut will debut a virtual reality video game on Wednesday that features Grammy-nominated electronic music producer Deadmau5.
The free game, Absolut deadmau5, works with the Google Cardboard VR viewing device, Facebook’s FB 0.85% Oculus Rift, and Samsung Gear VR headsets, according to Absolut’s website.
Absolut said that the game’s players take on the role of Deadmau5 as he prepares “to go on an epic night out.” Players start off in his garage and then guide him through several interactive mini-games as they head to the dance club and, if skilled enough, to his concert performance.
In an interview with technology publication Ars Technica earlier this month, Deadmau5 explained that the new game “was me getting my feet wet into VR, on a small scale, obviously.”
“Vive guy’s just gonna f***** laugh his ass off [using the Absolut app],” Deadmau5 said about Google Cardboard’s power compared to the higher-end HTC Vive. “But, Vive guy is one in 10,000 right now.”
NEW YORK, NY - MARCH 30: Rihanna, Nicki Minaj, Madonna, Deadmau5 and Kanye West attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation)
See the full story here: http://fortune.com/2016/07/26/absolut-vodka-deadmau5-virtual-reality/