New York-based Imminent is currently in talks with Columbia Sportswear, Shock Top and the UN Foundation to test the concept with its newly launched Imminentvr studio. The studio's chief selling point hinges on creating inspiring, episodic content that will make employees unusually proud to push VR videos among their friends and family online, potentially generating a series of powerful organic marketing.
Employee evangelism has its advocates, namely IBM, which last summer enlisted 1,000 employees to push branded content via their social channels.
"It's not a requirement at all, but it's something that, if they do it, they get recognized for it," Amber Armstrong, program director at IBM Marketing Digital, told Adweek at the time.
See the full story here: http://www.adweek.com/news/technology/why-virtual-reality-could-inspire-more-impactful-and-emotional-employee-evangelism-172728