Lionsgate Promotes ‘Nerve’ With Daring Virtual Reality Experience
The studio and its VR partner are using the experience, officially dubbed “Nerve – Do You Dare” to promote Lionsgate’s new “Nerve” movie starring Emma Roberts and Dave Franco. In the movie, the two actors play high schoolers thrown into a world of dares that gets ever-more dangerous.
In the app, viewers can experience some of those dares first-hand, thanks to 360-degree video that can be viewed with a Google Cardboard-compatible VR headset, or simply by tilting a phone back and forth. One of those dares involves riding on a skateboard while holding onto a police car, while another takes viewers on a ladder to climb from one New York high-rise to another.
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