AR tech is becoming a very familiar component in style and cosmetics applications.
With Pokemon Go encouraging millions of players around the world to “catch ‘em all,” augmented reality apps are now a familiar sight. However, as popular as that game app may be, it is among beauty brands that the mobile technology is seeing notable growth.
As beauty brands rely heavily on the ability to show consumers exactly what they’re getting, augmented reality apps have considerable appeal. Shoppers are already flocking to online and mobile websites for cosmetics, top beauty boxes, skin care and styling products. With augmented reality technology, shoppers can virtually try the products on themselves. They can consider the way a color looks with their complexion or test a new and innovative look. They can also schedule beauty services on-demand from the convenience of their smartphones.
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