Online used car dealer Vroom leverages virtual reality to bring the showroom to you
[Philip Lelyveld comment: they are modeling the car, not 360 capturing them. So you won't see the details of a specific used car beyond what they program into the model.]
Online used car dealer Vroom wants to use virtual reality to put a smile on the face of car buyers while supporting their search for the perfect car.
The version launching today will cover 30 models of sports cars. By the end of the year, 300 models will be available for home inspection. While it’s true that over a million households now have access to VR headsets, Vroom will be opening popups at malls to let users who don’t have access to the expensive technology experience the virtual showroom.
From within the showroom, users can inspect vehicles and learn about models. Beyond cool features like hearing the exact corresponding engine sounds of each model, users can visualize important components including blind-spots review mirrors.
All vehicle models have been rendered from actual cars sold on Vroom. The company spends 48 hours going through cars to recondition them before sale.
Eventually Vroom plans to use 3D modeling to allow customers to visualize their cars in different colors with different packages. Individual automakers have used VR for some time, but Vroom believes their strongest asset is the ability to compare cars in one place.
See the full story here: https://techcrunch.com/2016/08/02/online-used-car-dealer-vroom-leverages-virtual-reality-to-bring-the-showroom-to-you/