Is Pokemon Go Finally Making Augmented Reality Mainstream? Brands like Porsche and State Farm are trying it out
This week, Porsche is unveiling a new augmented reality experience with a five-page, gatefold ad in Outside magazine featuring a photo of the Swiss Alps. The experience, created by the AR player Blippar, allows Blippar's mobile app users to scan the page to unlock a digital display of the mountain, along with a 360-degree photo of a Porsche 718 Boxster interior. They can even play a game driving the car through the mountainous Gotthard Pass.
"It isn't just a narrative," said Omaid Hiwaizi, Blippar's president of global marketing. "It's an immersive, emotional experience that's memorable in a way that most of the time a written story can't be."
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