Is virtual reality the future of online pornography?
Kiiroo is just one of many companies whose future success rests on the increasing popularity of virtual reality sex.
Based in Amsterdam, the team launched their business with interactive sex toys for long-distance couples.
But they soon realised their products would be compatible with the new breed of virtual reality porn films.
Their devices enhance virtual reality pornography by adding physical sensation to an already "immersive" visual experience, according to Maurice Op de Beek, the firm's chief technology officer.
Pornographic videos are shot from a first-person perspective. They are then coded so that the images seen on-screen correspond with movements made by the toys.
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"If someone just wants to see a girl be naked, there are many, many ways they can do that for free basically," she says.
"What this [cam modelling] offers is human connection and virtual reality exponentially increases that connection."
But Ela acknowledges that the relationship between her and her clients can lack balance.
"I've had a couple of people at this point who will experience my VR chatroom and they start to feel comfortable and safe," she explains.
"Do I feel safe and trust them on the same level that they feel that with me?
"Certainly not. I don't actually know these people, I don't have the same experience they're having. I'm not in their virtual bedrooms with them.
"On that level there's definitely a skewed reciprocity.
Psychosexual and relationship therapist Sarah Calvert says she has grave concerns about the repercussions virtual reality pornography may have on viewers.
"Your self-esteem can have a really big knock if you're in these virtual reality experiences and you're looking down and seeing ripped abs, big penis and then you come back to reality and that's not the case," she explains.
Without pornography, the internet as we know it today, would not exist.
See the full story here: http://www.bbc.co.uk/newsbeat/article/37057814/is-virtual-reality-the-future-of-online-pornography