philip lelyveld The world of entertainment technology

21Jul/11Off

5 Current Trends Shaping the Television Industry

1. TV Embraces the Internet

2. The Box Office Pulls People Away From Their TVs

The movie industry has also affected TV consumerism — the rise of 3D movies has pulled consumers away from their sofas and into cinemas, where they can indulge in a highly visual experience for a few bucks more than a regular movie. While 3D TVs exist, they come at a hefty price and don’t yet provide the same level of viewer immersion.

3. LCD and Flat-Panel Screens Dominate

4. TV Is Going Social

… Interestingly, the most social TV shows are not necessarily the ones with the highest Nielsen rankings — they’re the ones that spur conversation and have super passionate fans. American IdolGlee and Smallville cracked the top ten, even though they’re all in different echelons of Nielsen ratings. …

5. Advertising Is More Targeted

 

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