IMAX Reveals Details of Virtual Reality Rollout, Ticket Bundling Plan
IMAX virtual reality stations will start appearing in pilot locations as early as the end of the year, IMAX Entertainment CEO Greg Foster said during the Bank of America Merrill Lynch Media, Communications & Entertainment Conference on Wednesday in Los Angeles.
The future vision, according to Foster, will allow moviegoers to purchase a bundled ticket — for both a theatrical release and also admission into a VR experience located at the multiplex.
Disney-Marvel’s upcoming comic book movie “Doctor Strange” features special footage optimized for IMAX, Foster also revealed Wednesday.
Foster also discussed international strategy, underscoring the importance of local language content in China, India, Korea and Japan. “We can’t keep our theaters dark,” he said, referring to lulls in certain international markets that occur when blockbuster Hollywood titles aren’t in theaters. “Our job is to provide 52 weeks of compelling content in every theater we have.”
With 1,100 IMAX theaters open all over the world, that number will continue to grow, said Foster, citing a 500 to 600 backlog.
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