philip lelyveld The world of entertainment technology

Augmented Reality: What Does It Mean for UX?

Benefits of AR

1.The info is right in front of you (Decrease the interaction cost to perform a task)

2.There’s less to remember (Reduce the user’s cognitive load)

3.Combine multiple sources of information and minimizing attention switches

See the full story here: https://www.nngroup.com/articles/augmented-reality-ux/