Survios’ Raw Data is said to be the first VR game to hit $1 million in sales in a month.
According to Culver City, California-based Survios, Raw Data, available only for HTC’s high-end Vive, has become the first consumer VR game to hit $1 million in sales in a month. In addition, the company said, at least 20% of all Vive owners have purchased the $40 first-person shooter, and it became the first-ever VR game to top the charts at Steam, a leading game platform and ranking site.
Raw Data has earned rave reviews—such as Tom’s Guide’s best VR game award at this year’s Game Developers Conference—thanks to high-fidelity graphics, Active VR technology that gives players an immersive, free-moving, shared-space experience, and a high-quality gaming experience.
Another way of putting it is that Raw Data feels expensive, and that’s exactly what Survios was going for, CEO Nathan Burba told Fast Company.
"We saw a need in the market for a AAA title," Burba said, referencing full-price games for consoles like the Xbox. "It’s more expensive than anything for the Vive, and more people wanted that…. By putting more money in [and] having a higher price point, we’re signaling to users that this is a AAA title."
"There’s an opportunity to own a significant part of the marketplace," Burba said, "if you’re willing to spend capital up front…. There haven’t been too many big swings [at high-quality content]. I’d love to see another venture capitalist...take a big swing or two.
See the full story here: https://www.fastcompany.com/3063747/how-to-make-a-million-dollars-in-vr-release-an-expensive-game