Sony Pictures will begin developing and distributing virtual reality content to go along with some of its films.
The new partnership with Reality One isn't all that surprising of a move for the company. Sony is, of course, known for its hardware, but the rise of virtual reality also depends on quality content becoming widely available. By teaming up with Reality One (which co-produced and co-published the VR film Gnomes and Goblins, directed by Jon Favreau), Sony will be able to tackle this challenge head on.
This isn't the first time Sony has recognized that it needs to help develop VR content if its forays into this market are to succeed. The company has partnered with more than 230 developers to create 50 VR titles for its PS4 console and its upcoming VR headset by the end of the year.
That's particularly notable, because Sony has already sold more than 40 million PS4 consoles (and will likely sell more with its new PS4 Pro release). Those consoles are compatible with Sony's mid-priced $399 VR headset.
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