PTC (NASDAQ: PTC) and Unity Technologies today announced a collaboration to simplify augmented reality (AR) development. PTC and Unity will work together to integrate the Vuforia® AR platform with Unity in order to deliver a seamless development experience to Unity’s global ecosystem.
The Vuforia AR platform uses advanced computer vision technology to enable digital content to be placed in real-world environments. With support for handheld and headworn devices, Vuforia includes easy-to-use workflows, SDKs, and cloud services for Unity and other leading development tools. Vuforia has been adopted by more than 275,000 developers, and powers the majority of AR applications in the App Store and Google Play.
Tighter integration of Vuforia and Unity is expected to create a streamlined developer experience to allow new AR developers to become proficient more quickly and existing developers to be more productive. Additionally, improvements to AR application performance are expected through planned optimizations to camera and rendering pipelines.
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