Apple Car Program Might Be Focused on Augmented Reality, Analyst Claims
A man drives a car load of apples as merchants buy and sell wholesale vegetables in the International Fruit and Vegetable Market in Kabul, Afghanistan, Saturday August 3, 2013. Much of the produce sold in Afghanistan is imported from Pakistan or Iran. As The US prepares to pull most of it's forces out of the country by it's 2014 deadline, the threat of civil war and an unstable business climate makes many Afghans concerned about their countries future.
"All of Apple’s past successes were related to human-machine interfaces, such as mouse for Mac, click wheel for iPod, and multi-touch for iPhone and iPad," the report reads, according to MacRumors. "Assuming Apple successfully develops AR, we predict the firm will enjoy the following competitive advantages: (1) redefining existing key products and leading competitors by three to five years. For instance, this could happen for iPhone, iPad and Mac; (2) eliminating obstacles of Apple Watch and Apple TV by offering an innovative user experience; and (3) entering new business fields, such as autonomous driving system."
Kuo believes 2017 will see a massive increase in the AR industry as it passes virtual reality as the market's primary focus. The analyst also predicts that the AR-VR market will be a $40-50 billion industry by 2018, and jump to $150 billion in 2020—in large part because of increased interest in AR.
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