Lowe’s launches augmented reality app to help consumers visualize home improvement projects
Virtual Reality might be useful for more than just games. Retailers are using it to increase their sales. With its new Tango-enabled Augmented Reality app, Lowe’s is hoping to give customers a new way to visualize improvements to their home.
Using Lowe’s Vision on the Phab2 Pro by Lenova, customers can see how different home furnishings, fixtures, and flooring would look in their actual living rooms, kitchens, and bathrooms. The app may even spare shoppers from wasting time using a tape measurer, thanks to its ability to capture room dimensions and surface measurements.
“By testing and rolling out different AR and VR technologies and applications, we have the opportunity to learn how customers engage with these solutions and stay ahead of their rapidly changing expectations and differing needs,” he told MIT Technology Review.
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