22Dec/16Off
Jason Rubin: ‘The Next 12 to 24 Months Are Where the Real Creativity is Going to Happen’ for VR Content
“I don’t think we’ve quite struck gold yet when it comes to the content that consumers want to buy for VR,” Rubin explained. “The next 12 to 24 months are where the real creativity is going to happen in VR. These are the experiences that will truly strike the consumer and that’s where greater [hardware] adoption starts to happen.”
Rubin elaborated that at Oculus they subscribe to a “hockey stick” outlook for the VR industry, meaning that they fully expect the industry to scale very slowly at first, if at all, before rocketing to extreme mass market success in the future. However, this timeline may be less optimistic than some might think.
See the full story here: http://uploadvr.com/rubin-tease-months-vr-content/