The advocacy technology space needs a renaissance to advance itself into the modern era where private enterprise and companies have been for a few years now. The stage is set with mobile applications designed for lobby days and year-round advocacy campaigns. I would expect this to be a key innovation in the advocacy technology space next year and beyond as organizations look to position themselves with the 115th Congress and the Trump administration.
Short-form communication and digital storytelling will continue to be the gold standard, but the mechanisms for action need to improve and advance.
Human rights and public health organizations can amplify their advocacy messaging with virtual and augmented reality technology. If you are unable to arrange a factory visit or have a member of Congress tour your school, hospital or company, you can bring that same experience to them through a headset or even a mobile application.
Allow them to scroll through and see firsthand the public policy concerns facing your organization or why they should care about your cause. If you are able to get them to your school, hospital or company, why not leverage an augmented reality experience to overlay key facts and issues. Seeing a statistic or clip about the negative effects of funding cuts to a school program while in the classroom with a group of 2nd-graders is more compelling than a white paper.
See the full story here: http://thehill.com/blogs/pundits-blog/technology/311423-how-virtual-and-augmented-reality-could-help-congress