philip lelyveld The world of entertainment technology

22Dec/16Off

Inside GoMeta’s Plan to Build a Thousand Pokemon Gos

14333596_10153730811161746_234820239309762893_n-e1474483771285Metaverse is an app that works similar to Pokemon Go in that it lets users discover characters ranging from Burgundy to talking aliens in the real world simply by going to places and pointing their phone camera at the world around them. But unlike Pokemon Go, Metaverse wants to be more than a game. Shapiro’s ambitious plan is to allow anyone to build their own phone-based augmented reality experiences.

“Malls could be learning experiences for children,” he said, painting a picture of math problems lurking around every corner as part of a gigantic educational treasure hunt. People will be able to use Metaverse to annotate the real world, turn their morning walk into an augmented reality fitness parkour, collaborate on maps of public restrooms, or even build their own Pokemon Go clones based on their favorite characters. “Get ready for the long tail of interactive,” he said.
See the full story here: http://variety.com/2016/digital/news/gometa-dmitry-shapiro-augmented-reality-1201946586/
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