Fashion Show Uses Augmented Reality To Captivate Audience [Infographic]
During Fashion Week, creative technology studio Superbright, working with xAd, stunned a 200+ audience with a fashion show that was truly one of a kind. It had all the regular elements of a fashion show: a runway with attractive models and well-designed outfits, but this show also tried something new, augmented reality.
On the day of the AR fashion show, the audience was able to use their mobile devices, as well as provided iPad’s running the application, to get a whole new perspective on the models and clothes. First, the audience members downloaded a custom app to their tablet or phone. Once downloaded the audience logged in and held the device up to view the stage. The showrunners were able to use the app to see how many people had logged in and as soon as they saw that the majority of the audience was synced they began the show.
Through their devices, the audience could see the digital effects added to the physical production. Colorful cubes shifting across the stage and flying pallets gave additional information about the models and clothes. These 3D elements were synchronized to follow each model down the runway.
See the full story here: http://www.forbes.com/sites/kevinanderton/2017/02/04/fashion-show-uses-augmented-reality-to-captivate-audience-infographic/#7500cd163dd4