Tata Elxsi helps Welspun to use Augmented Reality for its new SpinTales smart textile
Bangalore: Tata Elxsi, a global design company that blends technology, creativity, and engineering, today said that it partnered with Welspun, one of the world's largest textile makers, for the design, development and implementation of SpinTales – a new line of products that launched in 2016 with a patented Augmented Reality (AR) storytelling technology.
The Duvet and Rug are interactive and innovative textiles for kids, age three and up. The experience is uniquely interactive for both children and parents, with a focus on multi-dimensional storytelling, educational activities, and Augmented Reality. It is an experience that kids love.
By scanning the specified markers on the rug or duvet (using a tablet or smartphone) children can view characters in Augmented Reality. It feels like you are part of their world and you learn a bit more about the world they live in. SpinTales is the first of many experiences that will be introduced and launched by TILT.
The stories and content developed by Tata Elxsi’s creative team are inspired by stories that kids already know and love: Little Red Riding Hood, Jack and the Beanstalk, The Three Little Pigs and Jungle Book.