Market for Virtual Reality Art Gets Tested at Moving Image Fair
“I can count on two hands the collectors who are buying immersive media works,” said Moving Image fair co-founder Edward Winkleman at a preview on Monday, kicking off Armory Arts Week in New York. “But I’m encouraged for the future by the number of lawyers and doctors who are buying virtual reality headsets for their kids, and might want to use them for something more than gaming!”
All that work comes at prices that, Winkleman pointed out, are comparable to those for video works. The VR and AR works come in editions of between three and eight, and prices range from $5,000 to $25,000.
For me, the most compelling piece was one without any such overt topical concerns. Brenna Murphy’s mesmerizing installation Lattice~Domain_Visualize (2017), on view with Portland, Oregon’s Upfor Gallery, places the participant in a swirling, kaleidoscopic, bright-hued tower that seems to extend nearly infinitely above and below, with a rushing soundtrack. It comes in an edition of three plus an artist’s proof, with a price tag of $8,500 including computer, HTC Vive, and floor prints.
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