philip lelyveld The world of entertainment technology


SVRF may have the answer to VR’s search problem

screen-shot-2017-03-18-at-4-02-17-pmI sat down with Sophia Dominguez, co-founder and chief executive of SVRF, a search engine for VR content, which just launched in open beta.

Sophia discussed why consumers are scared of VR and how she’s planning to knock down the barriers, why the nausea factor is critical in search rankings, how Snapchat will help bridge to the gap to AR, and why Facebook’s VR privacy policy is pretty alarming. Sophia also revealed the challenges of being a woman in the industry, why building a company in New York is a better reality check than building in the Silicon Valley bubble, why VR zombies are a great alternative to coffee, and why trippy VR art is so amazing.

One thing we didn’t realize when we first started was how much bad content there was. There’s all these weird things you have to think about. If you look at content that’s on the web and are like oh this is interesting, but you put it in a headset, it could make someone sick. The way that our ranking works is, would somebody feel comfortable in a headset —

See the full story here:

Comments (0) Trackbacks (0)

Sorry, the comment form is closed at this time.

Trackbacks are disabled.