Fox futurist Ted Schilowitz asserted, “We’re getting to the point when you are able to wear a theme park on your head. … We shouldn’t wait even if you don’t know the business model yet. You learn by doing.”
“It starts with story, and it starts with writing,” said Jake Zim, senior vp of VR at Sony Pictures Motion Picture Group. “You will start to see filmmakers and particularly writers creating content for the format.”
Austin Barker, executive vp of creative content for Universal Pictures Marketing... “The type of VR content that will work in theaters is something that you can’t do at home — whether that be with an experience that requires physical space or a type of chair." Barker recently produced The Mummy Zero Gravity VR Experience, a behind the scenes look at the making of the film that was playing at CinemaCon using the Positron Voyager motion chair.
See the full story here: http://www.hollywoodreporter.com/behind-screen/virtual-reality-starts-story-starts-writing-989990