AR is awesome for storytelling because it adds another dimension of informative or entertaining content to the physical world. People don’t realize it, but AR is already a big part of our lives. Anytime you use a Snapchat Lens to transform into a puppy or try to catch a Pikachu in Pokemon Go, you’re participating in an AR experience.
Beyond entertainment, AR can become an indispensable utility for us at home and at work. As documented in Harvard Business Review, AR is “closing the skills gap” for manufacturing workers and technicians.
See the full post here: http://technical.ly/philly/2017/03/30/future-brand-storytelling-ar-vr/