philip lelyveld The world of entertainment technology

For the rumored homewares push, the idea will likely be the same -- to offer self-checkout for smaller items, delivery for larger items, and discounts for Prime members. Assuming that you have pictures of your living room, you can potentially project the home furnishings into your home like the IKEA app.

Since these brick-and-mortar stores all give preferential treatment to Prime members, that expansion can boost the growth of the Prime ecosystem. Last June, research firm CIRP estimated that Amazon had 63 million Prime members in the U.S., a 19 million increase from a year earlier. It also estimated that the average Prime member spent $1,200 annually at Amazon, while non-members spent just $500.

see the full story here; http://host.madison.com/business/investment/markets-and-stocks/is-amazon-following-microsoft-s-lead-in-augmented-reality/article_3eb8c68e-44f8-534d-8302-d41bf9644e17.html