philip lelyveld The world of entertainment technology


ModiFace creates 50 internships for U of T engineering undergrads

2017-04-11-modifaceAugmented reality startup ModiFace is investing $4 million to create new undergraduate and graduate student internships, and support leading research at U of T's Faculty of Applied Science & Engineering.

The company, founded by Associate Professor Parham Aarabi of the department of electrical & computer engineering, uses augmented reality (AR) and artificial intelligence (AI) to build advanced facial visualization software for the beauty and medical industries. ModiFace technology powers over 100 AR applications by Fortune 500 brands including Sephora, L’Oreal, Allergan, Vichy and Clairol, among others.

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