philip lelyveld The world of entertainment technology


Visitors to Shakespeare’s New Place will have the chance to meet the man himself

app_new_place-579x434A new, free, augmented reality (AR) app brings the story of the house, in which he lived for nearly two decades and died in 1616, to virtual life.

The Bard himself guides the user on his journey from savvy investor and keen entrepreneur, to expert social networker and the most recognised, and wealthiest, playwright of his age.

The AR experience, designed by England’s Heritage Cities, is free to download and covers historic sites across 12 towns and cities in the UK.

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