The Washington Post is diving into augmented reality
Readers can access the story on the Post’s app on iOS devices, then point their smartphone’s camera at the ceiling of any room they’re in and tap play. The real ceiling is transformed into the concert hall ceiling while an audio narration by Post art and architecture critic Philip Kennicott plays. Users can also tap a prompt to read an accompanying article by Kennicott.
The Post deliberately started small, with the first video in the series only running about 10 seconds, said Joey Marburger, the Post’s head of product. “With that quick experience, you get more out of the story,” he said. “But we didn’t want it to be the only way you can experience the story. We didn’t want to overdo it.”
See the full story here: https://digiday.com/media/washington-post-diving-augmented-reality/