philip lelyveld The world of entertainment technology


15-City Virtual Reality Tour Launched To Promote New Alien Movie

Regal Entertainment Group teamed with AMD, Alienware and Fox to provide a VR experience in 15 cities, inviting consumers to immerse themselves in an alien world, of sorts.

The VR demos are timed around the May 19 release of the latest alien movie, ‘Alien: Covenant.’

The VR video, with full audio, was produced and directed by Ridley Scott, the famed Alien franchise director.

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