philip lelyveld The world of entertainment technology


Amusement Park Pits Guests Against Each Other in Augmented Reality Warfare

The game calls for users to declare allegiance to one of the park's five roller coasters, each personified by an animated avatar. The factions then battle each other through augmented reality mini-games and trivia, which earn points for the alliance and virtual "dominance" of the park. The mini-games are triggered through various visual elements scattered about the park.

"Extended Experiences are the future of entertainment," said Amy Steele, VP of development at Holovis, the game's developer, in a news release. "This is where every element is connected together allowing guests to discover hidden narratives and gamify what are traditionally passive moments.

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