29Jun/17Off
Google Is Experimenting With Virtual Reality Advertising
Clay Bavor, VP of Virtual Reality for Google, introduces the Daydream View VR headset during the presentation of new Google hardware in San Francisco, California, U.S. October 4, 2016. REUTERS/Beck Diefenbach - RTSQQSZ
According to an animated GIF created by Google (GOOG, -2.64%), the VR ad prototype resembles a small cube with corporate logos adorned on all sides. By either clicking on the cube or staring at it long enough, people can trigger the cube to generate a small screen above that shows a video ad, sort of like a small clown might burst out of a jack-in-the-box toy.
See the full story here: http://fortune.com/2017/06/28/google-virtual-reality-advertising/