philip lelyveld The world of entertainment technology

3Jul/17Off

Snapchat bought the AR location intellectual property of startup Drop

snap-dropIn 2013, Drop developed an app that would let you post photos or text to a certain location, like a landmark or business, and your followers would get an alert to check it out when they came nearby. By utilizing Drop’s intellectual property, Snapchat could launch a similar feature allowing users to discover location-based messages with the Snap Map or Snapchat’s AR lenses.

See the full story here: https://techcrunch.com/2017/06/30/snapchat-drop/?ncid=tcdaily&utm_medium=TCnewsletter

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