28Sep/11Off
Have We Become More Willing To Pay For Content?
Our most recent data, from April, shows the group most likely to buy paid mobile or online content is 25-to-34-year-olds, and the second most likely group is 18-to-24-year-old users, followed very closely by 35-to-44-year-olds. Clearly, the Napster generation of Web 1.0 -- where all content is free -- has evolved to see paid content as a reasonable alternative to advertising-supported content or pirated content.
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