philip lelyveld The world of entertainment technology

19Jul/17Off

Augmented reality startup Blippar hopes to turn your face into a digital billboard

Blippar_AR_Face_Profile.1500396330The latest product from augmented reality startup Blippar has a simple, if somewhat unnerving, pitch: what if you could turn your face into a digital billboard?

The company’s new Halos feature allows you to do exactly that. You scan your likeness with the Blippar app and it saves a version of you on its servers. You can then fill out some personal tidbits, like your favorite music or latest tweets, and anyone who “blipps” you in future (i.e., scans your face with the app) will see this information as a halo of bubbles floating around your head.

“[It’s] your unique way to express yourself,” Blippar CEO Ambarish Mitra tells The Verge. “Your face is like your billboard — we recognize human beings by their faces — and this is like a digital manifestation of that.”

See the full story here: https://www.theverge.com/2017/7/19/15989648/blippar-facial-recognition-billboards-ar

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