philip lelyveld The world of entertainment technology

The four waves of augmented reality (that Apple owns)

Let’s start by defining them:

• Mobile AR software: AR software that works on standard smartphones/tablets, like Apple ARKit for iOS and Facebook’s Camera Effects Platform.
• Mobile AR hardware: dedicated smartphone/tablet AR hardware and software, like Google Tango phones.
• Tethered smartglasses: AR smartglasses requiring a smartphone/tablet or PC host, like Meta smartglasses.
• Standalone smartglasses: Self-contained AR smartglasses with no host, like Microsoft HoloLens (which they call mixed reality).

See the full, lengthy story here: https://techcrunch.com/2017/07/18/the-four-waves-of-augmented-reality-that-apple-owns/