philip lelyveld The world of entertainment technology

17Sep/17Off

People will soon be doing graffiti in augmented reality, and no one knows how to police it

rtxu1b6Armed only with their phone and a virtual spray can, artists could soon leave hidden marks for others to find in the urban environment. Virtual graffiti would allow budding artists to be creative and push boundaries in the public domain without creating an eyesore, allowing local governments to clean up the actual streets of traditional graffiti while letting young artists have a creative outlet.

As with many other emerging technologies, the consequences and implications of this blurring of the real and fake world are complicated and unsettled. As AR increases in popularity, it’s coming up against established rules and societal expectations: If something only exists in virtual space, but it appears real to its creator, is it bound to the laws of the actual world.

Legal systems are yet to get a grip on new technology, and there is cultural confusion about the role of virtual items located in public places. As demonstrated by pro-LGBTQ Pokemon GO players trolling the homophobic Westboro Baptist Church, the conversations and experiences that play out in the augmented world can have real-life consequences.

We will soon have to answer some complicated questions: Is graffiti still a crime if it only exists in the virtual world? If the message scrawled on the side of a building is only visible to those who wish to see it through their phones, is it still counted as defacing public property? Or does ownership carry over to the digital world?

See the full story here: https://qz.com/1072528/the-next-trend-in-street-art-will-be-graffiti-in-augmented-reality/

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