3Oct/17Off
Snapchat will put Jeff Koons’ art installations in augmented reality
Snapchat plans to launch a new art initiative tomorrow aimed at using augmented reality to feature art installations around the world. A website, art.snapchat.com, mysteriously spawned a countdown clock this afternoon, and a snippet of javascript underlying the page appears to confirm that the reveal is a collaboration with renowned artist and big Snapchat fan Jeff Koons.
It’s unclear exactly how the art project will manifest in the real world. But it will likely involve digital works designed by Koons that appear in real-world locations, geo-locked to a user’s location in ways similar to Niantic’s AR mobile game Pokémon Go.